SaaS solution
PAX DASHIE, a scalable SaaS platform partnership for the hospitality industry
We partnered with PAX, a hospitality group and consulting firm in the end-to-end discovery, development, and distribution launch of PAX DASHIE — a SaaS product built to bring financial and operational clarity to hospitality venues, from independent operators to enterprise groups.
DASHI closes the gap between wage costs and actual labour performance, giving operators real-time visibility over their largest controllable expense. Smarter rostering, tighter forecasting, and a clearer picture of how every labour dollar impacts the bottom line.
From concept validation to go-to-market execution, the focus was simple - build something operators would actually use, trust, and grow with.
Our approach
Our approach began with a deep discovery phase embedded directly inside Pax's operational environment - We audited existing tools, workflows, and reporting habits to understand not just what data existed, but why operators weren't acting on it fast enough. From there we mapped the product roadmap around a single north star: give operators the number they need, before the shift costs them money they can't recover.
Design and prototyping was validated against real rostering scenarios and payroll cycles — testing whether the clarity PAX DASHIE promised actually translated into faster, more confident decisions at the operator level. Development followed an agile methodology with short sprints and regular feedback loops directly with the Pax team, ensuring every build cycle stayed anchored to operational reality rather than feature ambition.
Security, data integrity, and payroll compliance were treated as non-negotiables throughout — particularly given the sensitivity of wage data across multi-venue operations. We established deployment and monitoring infrastructure built for scale, so PAX DASHIE could grow from a single venue proof of concept to an enterprise-ready platform without architectural debt slowing it down.
The challenge
The project presented two core challenges. First, building PAX DASHIE to scale reliably across single-venue operators through to multi-site enterprise groups — where data volumes, user loads, and reporting complexity grow exponentially. Second, designing a platform flexible enough to meet operators where they are - accounting for the wide variation in how venues currently track labour costs, what tools they use, and how ingrained those habits are. The real challenge wasn't just building something better. It was designing something intuitive and compelling enough to shift behaviour, replace legacy workarounds, and earn daily trust from operators who'd been burned by overcomplicated systems before.
The solution
To address these challenges, we built DASHI on a scalable architecture designed to grow seamlessly from single-venue operators through to multi-site enterprise groups. We led with design and streamlined simplification. Every interface decision is made through the lens of a time poor operator seeking clarity without complexity. The result is an intuitive design system that reduces the learning curve and makes the transition from spreadsheets feel natural rather than forced. Integration flexibility was considered from day one, starting with the primary POS and rostering tools many operators already rely on. From there we're continuously building out and adding more, guided directly by the operators using it.
Continuous deployment pipelines mean PAX DASHIE is refined rapidly and regularly - staying tightly aligned to how the industry actually works and the people in it. This is ongoing work and we're proud of that. Every update is shaped by real operator feedback, and that's exactly how we intend to keep building.
Measurable results
95%
Instant Clarity
65%
Enhanced Consistency
60%
Culture Alignment
85%
Informed Operational Decision Making
